Today, Artificial Intelligence (AI) can drive effective solutions to lots of marketing challenges. It can help you optimize your advertising budget, personalize your customers' experience, suggest the most accurate attribution model, boost your marketing analytics, and even generate original brand content, including images and advertising slogans. However, AI is evolving so fast these days that even the most advanced marketing teams can find it challenging to follow all the research advances in the field and fail to keep track of all possible business applications for the novel AI approaches. If you're an intermediate or advanced practitioner, we've created premium education to help you and your team master recent breakthroughs in applied AI for marketing. Click here to purchase our AI in marketing research summaries.

Want to know the state-of-the-art applications of AI to marketing, but don't have the time to cull through the latest research papers yourself? We've curated the top 45 recent research papers you should know about and summarized them in easy-to-read bullet point format. This content is available to customers of our premium content offerings. Mariya is Chief Technology Officer and Head of Product at Metamaven, which grows revenues for Fortune 500 enterprises using data science, machine learning, and automation. She "translates" arcane technical concepts into actionable business advice for executives and designs lovable products people actually want to use.